Thoughtfully designed web experiences for your multifaceted expertise with sensitivity, sensibility, and strategy.

Hi, I’m Rhina.

I work with creative course creators and coaches with businesses that are multifaceted + multicultural. As a multidisciplinary designer with a background that ranges from interior design to digital design, I strive to deliver holistic and cohesive experiences, where your website is more than a static browser. It’s a transformative experience and powerful system for creating impact through your well-honed expertise.

As a dot connector and maker of meaningful experiences, I found the through line in 40+ jobs and 7 major changes with my body of work. I wore many hats working with luxury brands to immigrant-owned mom-and-pop shops in a wide range of fields. Before I started designing for the web in 2012, I worked as a visual merchandiser for luxury retailers, stylist, and creative lifestyle writer.


Empathetic, growth-driven design

WordPress design & development 

Course branding + styling guides 

Course sales page design 

Instructional and presentation material design

User personas, journey map, + storyboard

User research and testing 

Wireframes and prototyping

Information architecture and sitemaps

Visual marketing strategy + asset creation

Before working with Rhina, I was drowning in all of the content I had created. I couldn’t figure out how to make all the parts and pieces of my vast online universe work together. My community didn’t know where to start or which steps to take next.

Now, sweet Jesus, my site is aesthetically beautiful, spacious, laid out perfectly and they know exactly where to go and what’s available to them. The experience is seamless, my community LOVES the look of the site and people keep telling me that they just want to go to my site to hang out for a while because it feels so good.

Jessica Serran

Visual Artist + Course Creator


Kind Words from Clients

If you’re looking for someone who can tap into the essence of you, your business and your message, integrate it and then present it to the world as a uniquely designed masterpiece, Rhina is without a doubt the person to talk to.

Somehow she has managed to capture and translate the very essence of who I am, what my work is about and who it speaks to and delivered it all in a website and product suite that exceeds my wildest expectations.

Desiree Marie Leedo

Divorce Recovery Coach + Author

Rhina’s beautiful ability to translate and interpret my personal creativity on a wider scale is her true talent. 

Her ingenious insight and sheer business savvy is a relief. She helped me develop a plan for my business – a digital course for fashion designers, opening up additional streams of income which has given me the ability to do what I love and have the security and peace of mind that I’ve been searching for years.

Melanie Brandon,

Fashion Designer

Rhina is a midwife of beauty. Her capacity to bring dreams into form seamlessly is a gift to this planet and to the visionaries of this world.

She is the embodiment of brilliance, a remarkable blend of creativity, practicality, patience, and passion. She walks with integrity and ease in each step of the creative process, listening and serving our heart’s vision with utter devotion and dedication. Working with her has been an absolute joy.

Chameli Ardagh

Founder of Awakening Women

Rhina’s intuitive sense of the consumer experience relative to your vision is what really defines her genius.

Her scope of work goes far beyond her ability to deliver a visually stunning product. I cannot say enough great things about working with her. She will work with you to deliver something special.

Lynne Dominick,

Human Design Transformational Coach

Rhina is a tender alchemist, holding beauty in the palms of her hands, listening to the undertones of the aesthetics and vision you want, magically unraveling them in a visual, coherent, and clear way so that you can share your gifts in the world … all while providing a structure that supports you to grow into your business.

Rebecca Cavender,

Intuitive Writer + Coach

Rina has a way of quickly and easily getting to the heart of the matter as it relates to branding.

Her ability to scale down big picture ideas into workable “bite-size” pieces is phenomenal. Organic processes and patience are just a few of the tools Rina uses to help her clients see, create and present their best selves.

Indira Wilburn,

Voice Over Artist + Social Media Expert

Finally, a design partner who speaks your love language in business. Let’s bring your creative world to life.

Are you interested in collaborating? Get in touch with me: schedule a free discovery call, find me on Linkedin, or send me an email.  Read about my Code of Ethics to see if our values are a good match. 

Currently, I’ve been working on my new project Force of Nature Studio, where I’ll bring together my passions for slow living and design as a herbalist-in-training fresh on the plant path. When I’m not working, I’m taking photos of still lives, nerding out in a cozy corner with sea of books and art supplies, or cooking. I’m temporarily based on the traditional lands of Lenape outside of Philadelphia.